7 Common Things Between a Good Website and an Active Volcano!
Search engines and specially Google are improved and have been improving a lot. It seems traditional HTML websites don’t work any more and search engines - and specially Google - don’t pay any attention to them.
I know a senior internet marketer who has several mirror websites with almost the same content and just different colors. He was used to over-optimize them first and then focus on exchanging links with other websites for just few weeks or maximum a few months and then sit back and collect the checks from several different affiliate programs. He was used to make up to $20,000 per months through this method.
By working just a few months, he could make such a huge amount of money for several months and even a few years. This techniques was used to work from 1989 that internet became accessible to public until about one or two years ago.
Google started working on 1998. If you knew how to optimize the websites and improve their link popularity and of course you were a hard-working person and could keep on working for a few months, you could make thousands of dollars per months just through the free traffic the search engine would drive to your websites.
There were no sandbox or anything like that at that time and if you could have your website on the Google search result pages, you were done. Yahoo was used to use the Google search for a few years and there were also many other websites that used (most of them still use) the Google search and so being ranked on the Google search result pages meant receiving thousands of free traffic from several other high traffic websites like Yahoo.
I could bring a very new website to the first search result pages with several competitive keywords just in a few months. Our websites were used to have a few tens of static HTML pages that most of them were also copied from other websites. So we even didn’t have 100% unique websites. Google was used to update its index every two months and you could see a significant improvement in your ranking any time that the Google index was updated.
But it is a long time that Google is changed and those kinds of websites can not receive a single click from Google. You may think that me and other internet marketers should be sad but this is not true. At least I am sure about myself and not only I am not sad but I am so happy.
Google and also other search engines have been improving very fast and we had to improve ourselves and our knowledge if we wanted to keep on working online. This is what I have been doing but most of my competitors gave up when they saw that their methods didn’t work any more.
Those techniques don’t work any more and those kinds of websites are useless. If you want to keep your online business active, you have to be creative and dynamic. You have to have websites that are active, unique, dynamic and productive. Your websites should have something different to say. Something that other websites don’t say.
You can go no where just by uploading few HTML pages and exchanging links with some other websites. That’s why 99% of those internet marketers who have been making thousand of dollars are out of the game now because they have not been able to follow the fast improvement and progression of the internet world and improve themselves accordingly.
Google doesn’t like the static websites any more. Google loves the websites that are active and hot like an active volcano. If you like to have a website that makes money for you, you should have a website that behaves like an active volcano.
What similarities does your website have with an active volcano?
What features and characteristics do active volcanoes have?
1- They produce a lot of heat, noise, smoke, lava, light and ash. So they are productive.
2- They make a lot of big changes around themselves.
3- They are mover and shaker.
4- They keep on doing what they are supposed to do and nothing can stop them.
5- They let others know about their activities.
6- People talk about them with each other and spread the words for free.
7- A lot of people go to see them.
I said a good website should be like an active volcano. Now let’s see how a website should be to become like an active volcano:
1- A good website should be productive. It should offer services and products that other websites don’t have. The most important product that a website can have is information. Most people search on search engines and visit websites to find more information not to shop and order something. So good websites should have good, helpful and unique information. Information for a good website is like the heat, noise, smoke, lava, light and ash for an active volcano.
2- Active volcanoes make big changes around themselves. For example if they happen in the ocean or sea, they will make new islands. If they happen in islands, they will make the islands bigger. They make new springs, rivers and mountains.
A good website should be like that. It should be the origin of the new changes in the internet. It should educate its users and make them able to do what they have not been able to do before. It should create a good environment and island in the internet ocean that users can stay, learn, teach and grow up on it. It should create hope in the users hearts and motivate them.
3- Good websites are movers and shakers too. They not only make fast progressions but help other websites to move faster. For example MyBlogLog.com, Digg.com, Del.icio.us and Reddit.com are websites that move so fast and help other websites to move faster.
4- Good websites keep on their good work and don’t give up. I have seen many websites that had a good start but stopped working after a while. It takes time for websites to give any good result.
5- Good websites have good internet presence. They let users know them very fast. They advertise and introduce their abilities to users.
6- The first few users of a good website, will refer others to it and share it with other internet users in social bookmarking websites. A good website doesn’t need to advertise after a while because its users will advertise for it for free. Even some of them never advertise. Google is one of them. Nobody has seen any advertisement from Google. Google is promoted by people and through word of mouth.
7- An active volcano attracts a lot of visitors. Geologists, photographers, scientists, reporters and ordinary people go to see it. An active website should have such an attraction too. Users who have heard about it should rush to visit it and sign up for its newsletter, product or service and then return to see the new updates, products and services.
A good websites that has all the above characteristics, becomes popular so fast and will make a lot of money for its owner(s).
Bottom Line:
If you have a website, you should compare it with an active volcano and see if there is any common thing between them or not. If your website traffic and sales has not increased or decreased during the last few months, there is something wrong with it that should be found and fixed. If its search engine ranking is not improved or has become worse, you have to check and find the problem.
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Great analogy!!