How to Choose a Suitable Product from ClickBank to Sell Online?
For the internet marketers, ClickBank is one of the most famous websites because they can choose over 11,000 digital products to promote and earn commissions. ClickBank has a very simple and user friendly system both for affiliates and vendors. It is free to join ClickBank. So just sign up and make your ClickBank ID (nickname).
Then go to the ClickBank Marketplace and start choosing a product. If you are a beginner to internet marketing, try to start with one product and then when you learnt how to promote it and you started making profit, you can try other products.
This is very important that you choose a suitable product specially when you want to promote it through paid advertising methods like pay per click search engines because you have to pay for it and so should do it in a way that it makes profit for you.
What products are good to sell online?
When you want to promote others’ products, you should not fall in love with any special product that does not make reasonable money for you because you have to spend your time and money to promote and sell a product and so you should choose a profitable product, not a product that you personally like to promote. On the other word, you should promote products that
. have a higher demand
. have a lower competition
. are not too expensive
. are not too cheap
. have a reasonable commission percentage
. have a high conversion rate
A product that has a high demand, should be more competitive but it has a higher conversion rate. When a product has a great demand but it is too competitive, you should forget about it.
Sometimes it seems you’d better to find a product that has a lower demand and so lower competition. This can work much better than promoting a product that has a higher demand and so higher competition. It works when you choose many of these products and promote them at the same time. When a product is less competitive, you have to spend less time and money to promote it. For example if you use pay per click search engines to promote the product, when it is a high competitive one, you have to pay more for each click.
Competition is so important and becomes more and more important everyday. So I suggest the beginners to choose less competitive products to promote.
Too expensive products are not good to promote because they have low demand and people become realized to order them so hard. So you have to advertise a lot and spend lots of time and money to find a few customers. ClickBank doesn’t let the products to be sold for more than $200 and most of the ClickBank products are cheaper than $99.
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Products are ranked in each category according to their popularity. So the first product of each category is the product that has the higher sales, lower returns and also affiliates (those who promote the product) show more interest in promoting it. The %refd shows the percentage of the sales that are made by affiliates referrals. When this number is high, it means affiliates like to promote this product more than the others. This is good on one hand because it means it makes money for the affiliates but it also tells that there are a lot of people who promote this product and so there is a very high competition.
As a beginner, you should not choose a #1 product to promote because you have to fight with a high competition. Also choosing a product that affiliates don’t show reasonable interest in it, is not good because it shows the difficulty of selling and promoting of that product. So an average %refd is good.
After finding an average %refd product …
After finding an average %refd product, click on the link and go to the website. Try to find at least 5 keywords/phrases related to the product. Then go to Google Suggest and check how many searches each of the keywords/phrases have. Click here to read the article I have written about Google Suggest.
Google suggest not only gives you the number of searches that each of the keywords/phrases has but will also suggest you more related keywords. Try to record all the result somewhere, preferably in a Excel spreadsheet, and then sort the result and compare different keywords/phrases with each other. First of all, if the keywords/phrases you have found, don’t have reasonable number of searches, it means the product doesn’t have reasonable demand and you may need to look for another product.
To have a clue about the number of searches, you can consider the number of searches of some popular keywords/phrases like “work at home” and compare them to your keywords/phrases. work at home is very popular and competitive key phrase which has had 1,650,000,000 searches so far according to the Google Suggest. If your keywords/phrases have such a high number of searches, they are so competitive and are not suitable and if they have less than 100 million searches, they are weak keywords/phrases and if all the keywords/phrases you have found for the product are like that, it means the product doesn’t have reasonable demand and you’d better to look for another product. Of course it is also a good idea to promote several non-competitive products and make some money through each of them.
Before you change your mind about a product and looking for another one, make sure that you have found and checked the right keywords/phrases in the Google Suggest.
After checking the keywords/phrases in Google Suggest, make a search with any of the keywords/phrases and see how many products are advertised through the Google AdWords. Higher number of advertised products means higher level of competition and so spending more money in advertising.
Advertising is the next step. Pay per click advertising is the fastest way to drive traffic to your affiliate link (in case of ClickBank, hop link) but as you know it is not free and you have to pay for each and every single click that Google sends you. There are a lot to say about the way that you can maximize your profit and I will focus on them in the next articles. Stay tuned!
Other articles to read more:
How to Maximize Your Profit in Pay Per Click Advertising
How to Find the Best Keywords with the Google Keyword Suggestion Tool
Your Website Has More Capacity. Just Discover it!
Should You Have a Website to Run an Online Business?
Google AdWords Management - You Can Do It On Your Own
Google AdWords Optimization - Do It Yourself
Tens of Different Ways to Make Money from Home and through the Internet and Your Personal Computer
This is a very interesting stuff. I will use your tipps. Hope to hear more from you.
Very useful tips for newbies and intermediate marketers alike.