How to Find the Best Keywords with the Google Keyword Suggestion Tool

You should know all the keywords/phrases related to your online business. What search terms do people use to find a website that sells the product or service you sell or want to sell? This is what you should know. It will have two main usages for you: in pay per click advertising and in search engine optimization of your website and web pages.

But it has another advantage too. What if you could find out that how many times these keywords are used by searchers in search engines? It will be a big help to know how competitive these keywords are and if the related product or service is in a high demand or not. On the other word, it helps you to know if it does worth to spend time to create, optimize and promote a website for such a product or not?

Google labs has a good service named Google Suggest. Google Suggest can be used by searchers to find better and more focused key phrases related to what they look for. But I think Google Suggest works more for the internet marketers specially when they want to promote a product, design a new website and weblog and know about the rate of the demand that a product or service has.

Internet marketers can use the Google Suggest to assess their competitors and estimate the amount of the time and money they have to spend to promote a product or website.

Use the Google Search and see how it works. Lets try it with each other. Please open the Google Suggest in a new internet explorer window and start typing in its search box. Please enter “search” but without quotes.

As you see, as soon as you start typing, Google starts giving suggestions even when you have not entered a word completely. When you become closer to the end of the word “search” - for example when you have entered “sear”, you can see the complete word in the suggestion list:

As you see, “search”, as an individual keyword, is used 8,960,000,000 times whereas “search engines” is used 3,290,000,000 by the searchers. By comparing these two keywords, you can easily find out that “search” is a competitive and high demanding keyword and it will not be easy to receive traffic through it because there are thousands of good and quality websites that are focused on this word. It is the same with the “search engines”.

Compare these two high demanding keywords with another keyword like “water filtration” that has been used for 27,000,000 times. So if you design a website or try to sell “water filtration” products, you will have less competitors and also less customers.

This is very important to prepare a list of the keywords related to the product or website you want to launch, compare them with each other and also check the competitor websites for each of them. Google Suggest is one of the best and most accurate tools you can use.

If you enter a keyword completely and then hit the space, Google displays the list of the key phrases that have the keyword at the beginning. This is the result I received after I typed “search engine”:

Try to know and collect all the related keywords/phrases and then decide if it does worth to spend time and money on them or not. It does not when they are too competitive or when they have no reasonable demand.