How to Improve and Keep Your Google Rankings

Google is the fastest growing website in the cyberspace. Some are against Google and its fast progressions. I do not know why but something that I know is that if you really want to work on the internet and create an online business, you can not ignore Google. Google is an ultra professional system and none of the other search engines can compete with it. They are called search engines but they are really ways behind Google. This is what I have been seeing everyday for many years.

So if you like to get any good result from your efforts you should consider Google and the its rules for indexing and ranking of the websites. Google has not created these rules just because it wanted to pretend that it is organized and works according to some disciplines.

Google had a main goal from the first day it started working. It has been trying to do its best to provide the best and most relevant search result for searchers and the rules I talked about them are created to help Google to achieve its goal.
Google has not changed its rules but it has become able to improve its technology to work according those rules. For example, everybody knows that Google did not like artificial incoming linking strategies from the first day but many websites could get ranked through creating a fake link popularity. Such websites could stay at the top, sometimes for several months until one of their competitors reported them to Google.

Or Google was against duplicated content from the first day but many could receive a lot of traffic by having several duplicated websites and web pages. Google has been working so hard to become able to detect these “black-hat” techniques. It is a long time that no website can get ranked with any of these techniques. So do not even try them. Instead, learn about Google rules and what it likes and hates and enjoy the traffic you will receive legitimately. If you do that, you will also receive traffic from other search engines like Yahoo and MSN because they follow the Google footsteps.

Lets get back to the title of this article: How to Improve and Keep Your Google Rankings in 2007?

To do that, first you should know what Google likes and hates:

Google likes:

• On-topic incoming links:
  It means your website (or weblog) should be linked by the websites that are focused on the same topic. It means when your website is related to internet marketing, it is better to be linked from the internet marketing related or at least marketing related websites and not - for example - from weight loss websites. It is really logical because when internet marketing websites want to have more resources for their visitors, they link to other good internet marketing related websites. They never link to weight loss websites.So when, for example 70% of the incoming links to your internet marketing related website are from off-topic websites, Google understands that these links are not created to help the visitors to have access to more resources but they are created to make an artificial link popularity for the linked website. It will assure Google more when it finds out that most of these links are reciprocal.
• Natural incoming links:
  Yes, Google likes natural incoming links. Natural incoming links are the links that your website receives from other websites just because their webmasters think that your website has something valuable and informative for their visitors, not because you have paid them to put your link on their websites or because you have also placed their links on your site.
• Keyword/phrase in the anchor text of incoming links:
  Google considers the anchor text of incoming links a lot. Google wants to know about your website is about. This is the first thing that Google wants to know about your website and as Google finds your website through the incoming links, so Google likes these links to help it to know what your website is about by having the keywords/phrase in their anchor text.
• Good title tag:
  Google likes the title tags that contain the main keyword/phrase because the title tag is the first thing that Google sees when it comes to your website and as Google wants to know what your website is about, when the title tag helps it to know this sooner and easier, it will like the website too.
• Good description tag:
  The description meta tag is the second thing that Google sees when it comes to your website. Your website can be ranked by Google even without the description meta tag but if you make a good one that describes your website in about 15 to 20 words, it will make a big difference.
• Unique, fresh, useful and informative site content:
  Google loves to find new and unique information on the websites because as I told you, its goal is providing good and quality search result for its users. When Google finds such kinds of content in a website, it understands that this website is a quality one that its webmaster spends time on it and provides good and helpful information for the visitors. So such a website should be trusted and ranked higher than the others.

Google hates:

• Artificially incoming links:
  Too many reciprocal links, purchased links and crossed links are the links that Google knows as bad links. Google knows that they are created naturally and you have paid something to make them for your website. It can be money or a link that you place on your website.How Google distinguishes natural and unnatural links?Natural links have different anchor texts. They are not created in a short period of time. Their number becomes increased slowly and gently. They are not reciprocal. But most of unnatural links have the same anchor texts; are created in a short and most of them are reciprocal. These are the links that you buy or exchange with other websites. Google does not like these kinds of links and when most of the incoming links of a website are among these links, that website will be penalized. MSN and Yahoo ban such websites permanently. Of course sometimes they make mistake and ban an innocent website that should not be banned. I wish them grow up soon!
• Door-way pages:
  Door-way pages are really hateful. They are pages that search engines spiders can see but will be redirected to other pages when a real visitor opens them. So search engines see and index these pages with their title and content which is about a special subject and when a users finds these pages in the search result and clicks on them, he/she will see different pages which are not related to something that he/she was looking for. This is a kind of cheating, isn’t it?Search engines don’t like their users to be cheated. So a website that has door-way pages has to be banned definitely.
• Keyword stuffing:
  Google that likes natural incoming links, should like natural web pages and websites too and should hate unnatural ones. Google says you should design your website and web pages for visitors and people not for search engines.Do you repeat a word or sentence too many times when you speak with someone? Definitely not. So your website’s pages that are supposed to speak with your website’s visitors, should not repeat the keywords and key phrases too. If they do, Google understands that you have tried to attract the search engines attention by having too many keywords on your website pages.Having unnatural links may cause your website just to get penalized by Google but having door-way pages or keyword stuffing will kick your website out of the Google index permanently.

If you really want to improve and keep your ranking on Google and other search engines take action and make the necessary changes on your website as soon as possible. First try to eliminate everything that Google hates and then create everything that Google likes. It is easy to do the first part but for the second part you have to learn more and then spend time. Having unique, fresh, useful and informative site content is something that needs hard working.

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