How to Maximize Your Profit in Pay Per Click Advertising

Pay per click advertising is the fastest online advertising method. It means you can start receiving traffic almost as soon as you run your ad campaigns. Pay per click search engines and specially Google AdWords which is the leading pay per click system, tries to do their best to help the advertisers to optimize their ads in the best way and so make more money through spending less budget in pay per click advertising.

This is true that if the advertisers spend more money, Google will make more but Google thinks about having a long term business relationship with its customers and so it should keep the customers happy and satisfied.

What makes the AdWords advertisers happy and satisfied?

Yes; making a reasonable profit. If you spend $100 for advertising and make $150 or at least $110, it means you are making profit but unfortunately most of the AdWords users do not know how to optimize their ad campaigns and budget and so make less than what they spend. If you spend $100 for advertising and make even $99.99, it means something is wrong and you should stop your campaigns to prevent losing money and then restart them again when you made sure that they are optimized properly.
There are loads of things you have to do to maximize the profit you make through the pay per click adverting. You should not ignore any of them and even after they are properly implemented, you should not leave your ads work on their own. You should always improve them.

So how can you maximize the profit you make through the pay per click advertising?

. Choosing the right keywords

This is the most important part. Try to be as specific as possible. Do not use wide keywords. For example when you sell golf clubs on your website and want to advertise in pay per click search engines, do not use “golf” as the keyword because it covers many things related to golf. You do not want those who are looking for golf related news see your ad and click on it. You want only those who want to buy golf clubs to come to your website through your ads. So you should use more specific keywords like “golf clubs” or even “cheap golf clubs to buy”.

. Choosing negative keywords

Your ad will not be displayed if a searcher uses a negative keyword in his search term. You should add negative keywords to the list of the keywords of your ads. For example when you want to advertise for your paid web directory, those who are looking for free web directories should not see your ad and click on it. So you have to add a -free to the list of the keywords. Find all the possible negative keywords and add them to the keywords list.

. Proper ad text and description

Your ads will be displayed among your competitors ads. Your ads should be able to attract the searchers attention. One way is having the keyword/phrase in the ads title and description because they will be displayed bold when searchers use the same keywords/phrase in their search terms. So those ads that have more bold words can attract more attention.Of course this tip was for attracting more clicks but what if they click on your ad but do not order anything? If you want your ad title and description to help you maximize your profit, you should be honest and tell the truth in your ads. For example when your product is more expensive than what your competitors sell, do not use cheap or affordable in your ads. Instead use words like quality, and top ranked. Searcher will know that they should not expect to see something cheap if they click on your ad and this will make a difference in long term.

. Designing the target page properly

Searchers click on your ad and come to your website as visitors. You should convert them to customers. First of all, your page should not be full of different banners, links, graphics and … . The target page should exactly be focused on the product. Explain everything clearly. Ask yourself what you would want to know if you wanted to order the product. Use photos and images to give more details about the product. Give special offers and discount and money back guarantee. Briefly, try to attract the visitors trust and make them think that your website is where they can find what they were looking for.

. Other pages of your website

There are some other pages that you have to have on your website if you like people trust you and order your product.- About us page: You should have an about us page that explains about you and your company. It will be much better if you post your office and your own photo.

- Contact us page: This page should have your physical address, phone and fax number and your email address.Also try to have a live support system on your website that visitors can chat with you through it.

. Collect the visitors email addresses

Sometimes people find your website but leave it before they read what you have. Also, some others like to receive the information in their email address. So you should have an autoresponder. Collect the visitors email address through several subscription forms on the target page and other pages of your website. Then send the necessary information to them and send an update newsletter once every week. This is very important. By using an autoresponder, you can convert the visitors who have left your website before making any order, to customers.

. Monetize your website with Google Adsense

Post three leaderboard (728 x 90) text ad unit at the bottom of the target page. When visitors read the entire page and some of them think that this is not what they wanted, they will see the Google texts ads at the bottom. Google shows the ads that are related to what your page is about and this is what the visitors who come through your pay per click ads need. So it is very possible that they click on the ads. If they do, although they have not bought anything from you, but make some money that can compensate a portion of the money you have paid to pay per click search engines to receive the visitors.

. Keep the track of the visitors

You should keep the track of the visitors who come through the pay per click advertising. Pay per click search engines give you the number of the visitors your target page receives but you should know how many of the sales are generates through the pay per click advertising if there are other resources of traffic for your website. Google AdWords and also Overture (Yahoo pay per click system) have a tool that helps you to know how many of the visitors you have received through the pay per click advertising place an order. You should use this tool to become able to calculate the exact amount of the money you spend and make in pay per click advertising.

. Use the location targeting options

This is one of the other important things you should always consider. Internet have millions of user from different countries but are all of them able to order your product? If not, why should you pay for them to come to your website? So choose the country/countries or even regions and cities that can order and receive your product. In Google AdWords, you are even able to choose special areas and streets of a city.

Make sure that you have not ignored any of the above items and then keep the track of the money you spend and make, at least for one month. You can not judge after one or two days of advertising. Internet marketing is so tricky. Sometimes you can 500 visitors generate 100 sales and sometimes you may not have even one sale from 1000 visitors. So you should keep the track of traffic and sales for about one month and then decide if it is good to keep on pay per click advertising or not.

Other resource:
Google AdWords Management - You Can Do It On Your Own