Is Your Website a Trusted One? SiteAdvisor Disgraces Phishy Websites!
In my last article, I focused on the importance of SiteAdvisor and the way it works and helps us to have a safer internet. I requested you to join it as a reviewer and start voting for any website that you visit. This will be a big help to make this program closer to its goal.
SiteAdvisor is not my website and I am not their affiliate. It is belonged to McAfee actually. I have signed up as a reviewer too but I will not make any money through referring others. I just like their service and believe something they are doing is really helpful for all the internet users and their families.
In this article I am talking about the effects that the SiteAdvisor will have on the internet marketers, webmasters and bloggers business.
SiteAdvisor will become so popular in near future and all the main search engines, Google, Yahoo and MSN will rely on the SiteAdvisor result in ranking of the websites. SiteAdvisor will change the future of search engine marketing and websites that have a good SiteAdvisor record will be known as “trusted websites” by search engines and internet users.
It is a long time that Google gives more credit to the websites that are linked by .edu and .gov websites. Google knows .edu and .gov websites as the trusted websites and any website that is linked by them can be known as a trusted website too. This was all the Google could do to know the trusted websites. There were no other criteria to distinguish the trusted websites from phishy websites for Google and other search engines but SiteAdvisor has changed this.
Although .edu and .gov websites are really trusted but having links from these websites can not be a 100% good and reliable indicator. A website that is linked by .edu and .gov websites can still have popups, bad download, or not to be good in giving services to its users. Even some of the .edu and .gov websites are not good in giving services to users. So only internet users can have honest and reliable judgment about websites and SiteAdvisor is where they can do that.
If you are an internet marketer, webmaster or blogger, you should know what websites can be known as the good, bad or suspected websites by SiteAdvisor, because in future, not only internet users will check your websites’ SiteAdvisor records, before they visit your websites or order anything with them, but even search engines may not rank them at least on the first search result pages if they are known as the bad or suspected websites by SiteAdvisor.
Search engines will consider the SiteAdvisor records about websites. At least Google will do that. Although they have not done it yet because SiteAdvisor information is not completed yet but I have proofs that they will do it in the near future.
Google already has some tools to distinguish good and bad websites but they are not enough. Google sandbox is on of them but they way it works is just based on the age of the domains. Google prevents new websites from being ranked in the first search result pages for about eight months. I don’t know what Google wants to know about them as long as they are in the sandbox and how it will decide that they are good websites and now it is time to rank them on the first search result pages. Google really needs a service like SiteAdvisor.
Spam, scam and phishy websites can not hide their real identity behind a beautiful appearance!
So your websites should be known as the good, reliable and trusted websites by SiteAdvisor. How?
1- Do not spam
Your mailing list should be double opt-in. It means users should submit their email address first and then an email that carries a confirmation email to be sent to them and they should receive your newsletter only after clicking on that confirmation link. If your autoresponder starts sending emails to subscribers after they just submit their email address, your website will be known as a spammy website.
SiteAdvisor robot subscribes to your mailing list automatically and records the number of the emails that your autoresponder sends. SiteAdvisor robot can not confirm its subscription by clicking on the confirmation link. So the only email it will receive is the confirmation and your website will not be known as a spammy website when your mailing list is double opt-in.
What if you send too many emails to your double opt-in list? Will the SiteAdvisor robot know it?
No, the SiteAdvisor robot will not know it BUT the SiteAdvisor reviewers like me will know it and will report your website as an spammer website. So you should not send too many emails to your opt-in list too.
2- Do not distribute adware, spyware and viruses through your website
SiteAdvisor robot can know it easily and it doesn’t even need the SiteAdvisor reviewers to report such websites.
3- Be careful about your downloads
SiteAdvisor knows the downloads that are problematic for users and if your website is linked to such files, it will be known as a suspected or even bad website. SiteAdvisor will display such a report about the websites that have bad downloads:
4- Do not link to suspected or bad websites
SiteAdvisor even checks the external links of your website and if you link to bad or suspected websites, your website will be know as a bad or suspected website too. So you should not link to such websites. If your website to be known as a bad or suspected website by SiteAdvisor, nobody will link to it too.
Check the websites records with SiteAdvisor before you link to them. I know this is not a good news for the websites that have thousands of external links. They have to check all the links and remove the bad ones.
5- Do not have misleading and exaggerated claims in your website
Most work-at-home and all get rich quick websites are known as the bad websites by SiteAdvisor. This is what that SiteAdvisor staff report after they check such websites:
6- Be an honest, considerate, kind and supportive
You don’t spam…
You don’t spread viruses and worms…
You don’t have bad downloads…
You don’t link to bad websites and have no misleading claims BUT your customers are not happy with the products or services you offer through your website and they way you help and support them.
You deliver the orders with delay; don’t reply the customers emails; have no accessible phone number on your website and briefly your website is not a good website from the users point of view. They can easily report your website to SiteAdvisor and it will be marked as a suspected or bad website. Nobody will visit your website and nobody will order anything with it. It will not be ranked by search engines. Do you like to have such a website? Nobody likes.
When I joined the SiteAdvisor as a reviewer, the first thing I did was submitting my comments about a few bad web hosting websites that don’t reply their customers emails.
7- No popup, browser exploit and …
Websites that have popups or make problems for browsers, resize or misplace the browsers windows and … are not considered as trusted websites by SiteAdvisor. Such websites will not receive any good comment and vote from reviewers too.
Bottom line:
In near future, all internet users will rely on the SiteAdvisor reports about websites. Search engines may also consider the SiteAdvisor records as an important factor in the ranking of the websites. If you like to have a popular website, you should have a legitimate, reliable and trustable website.
Related posts:
SiteAdvisor a new approach to a safer internet
How to improve and keep your Google rankings in 2007
92 reasons why your website sucks but others websites make real money
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