Why Your Google Adsense Revenue Dropped?

When you start a new website and monetize it with Google Adsense, it will not make more than a few cents per day or even per week. The more you work on your website and promote it, the higher its Adsense revenue will become and you can make thousands of dollars per months, only through the Google Adsense.

New websites always experience an steady increase in their Adsense revenue, if promoted properly but when the Adsense started working, many high traffic websites were monetized with the Adsense ads and their webmasters really enjoyed the extra money that the Adsense made for them. I was one of them.

I think I monetized my websites with Adsense, just a few months after it started working. As my websites had amazing traffic, Adsense added $4000 to $5000 per month to my monthly income. It took about one to two months that I learnt to optimize the Adsense ads on my websites and maximize the revenue and it made me so happy when I saw it doesn’t have any negative effect on the other income resources of my websites.
Although my websites traffic didn’t drop but after few months, I saw some decrease in my Adsense revenue. I consulted other webmasters and they admitted that their Adsense revenue was dropped too. Although many growing and developing websites experienced increasing of the Adsense revenue, but most developed websites couldn’t make the same money that they were used to make in the first few months that they were monetized with Adsense.

I tried to find the reason and succeeded to find some of the main ones.

Google had decreased the commission and applied some other rules that affected the Adsense revenue. For example the number of links on the pages, had no effect on the Adsense revenue but as you may know, it is a long time that they are effective. It means the more links you have on a page, the less you will earn through the clicks on the Adsense ads. A web page will have a lower value for Adsense when there are more options for the users to click and leave the page.

When the Adsense is buried among several other links, you will get paid less. At that time, only one Adsense text ad unit could be posted on each page and this could make it harder to make money through the Adsense.

BUT this was not the main reason. I saw that the number of impressions is increased but the number of clicks is dropped. Maybe there was something wrong with the color, format or position of the ads. I tried to optimize more but nothing changed. Then I thought that maybe the users don’t like to click on the ads any more.

I ran a survey on my websites and also talked to some internet users I knew and found out that I was right.

Internet users didn’t like to click on the Adsense ads on the websites. But why?

The below graph shows the the decrease in the number of clicks in ten months.
Although the number of impressions was almost the same, but number of clicks decreased dramatically in ten months.

When the Adsense started working and webmasters monetized their websites with it, internet users knew nothing about it for several months. They just saw the links and clicked on them. They thought that they are some links like the other links on the websites and so, they clicked on them eagerly to see what new they could find.

But after a while, users understood that these links are advertisements and not ordinary navigation or external links for having more resources for users. They found out that webmasters earned money if they click on the ads. The money that the advertisers had to pay to Google. This caused the users not to click on the ads like the past because some of them didn’t like some websites and webmasters to make money and some of the others didn’t like the advertisers to lose any money.

Even one day an internet user told me that he never clicks on the “Google Ads” he sees on the websites because he never orders anything from the advertisers websites and so when he clicks on their ads, the advertisers just lose some money.

Poor webmasters and Adsense publishers!

Internet users know the Google Adsense more than the past and almost all of them know that by clicking on the Adsense ads, they have helped the webmasters to earn some money - the money that the advertisers have to pay. So they have become more cautious and click on the Google Ads only when one of the ads attracts their attentions strongly and they really want to visit the target page. That was the main reason for the Adsense revenue drop.

That’s why most webmasters make less money from the Adsense, in comparison to the time that Adsense had started working.

In spite of this, Adsense is still one of the most important income resource for most of the websites. Google AdWords becomes more competitive everyday and so advertisers have to pay more for clicks. If you learn to use it on your web pages, you will make money.

Advertisers have to learn to make attractive ad titles and descriptions to attract the users attentions and receive more traffic. This will help webmasters to make more money too.

Let the users click on the ads only when one of them really attracts their attentions. You will enjoy the legitimate money you make and the advertisers will enjoy the quality targeted traffic they receive.